The e-commerce has taken over our shopping from malls and departmental stores to the computers, our phones, and other movable devices. Currently, virtually all products and services can be purchased online. From electrical, books, food, drinks, gifts, accounting services, insurance, travel packages, computer programs, etc. It’s just a click away. In e-commerce, all that is needed is just an Internet connection and a payment system. The e-commerce enables you to place your orders and have them delivered by the company at their own cost using their logistics. With e-commerce sites sprouting daily, consumers’ choices continue to balloon daily.
Benefits of e-commerce to the buyers
Access to a large pool of products and services
As mentioned above, there are so many e-commerce sites offering various goods and services to the buyers. The vendor has a virtual store where customers can know what is available in stock. In reality, however, the vendor will have a physical store with only those goods ordered. This results in a reduction in inventory cost a benefit that is passed to the customer.
In an attempt by businesses to drive traffic to their sites, they try to provide tonnes upon tonnes of information on the various products and services on offer. This then gives the customer an opportunity to scan through other sites and make comparisons on the benefits and prices before deciding on what to buy and from where.
Secondly, e-commerce sites have also upgraded their online portals such that customers can raise queries and have them clarified instantly. The customer can also be able to check on the status of their delivery.
Buyers are able to select the product they want, pay for it online and have it delivered within the shortest time possible. Deliveries are normally made to the doorstep of the buyer. The inconvenience of going to the stores is removed.
It is cheap
Money is saved in so many ways. Middlemen and other intermediaries are cut off from the supply chain. The savings made from the commissions paid to middlemen is transferred to the buyer regarding low prices.
Secondly, to beat the competition and remain relevant in the cut-throat online business, companies are offering products and services at prices that are cheaper. Offers and promotions are always be rolled out where buyers are promised massive discounts if they participate.
It is now official; the globe is in our shopping bags. Buyers do not necessarily need to travel to another country, state, region to make purchases. The Internet has brought everything to his desk. Bad weather, poor infrastructure, restrictive travel policies across countries are no longer bottlenecks. All that is needed is the Internet, and voila, you are good to go.
In conclusion, the benefits of e-commerce to the buyers are many. The bottom line remains that the customer is the key and it is upon the various businesses to tailor their products and services to attract and satisfy the customer.