How a New Player in the Beer Industry Can Survive

pouring beer

There are around 20,000 beer brands in the world today. Indeed, there is much competition in the beer industry with the leading and well-established brands accounting for a huge percentage of the beer drinking population among themselves. But with an estimate of about 50% of the world population being beer drinkers, a new player in the industry may have a good chance in luring its own loyal following with many new beer drinkers coming from the new generation, the millennial.

Every player in the industry would want a fair share of customers to beat the ever increasing cost of production and overhead expenses. To be successful in the beer industry, the following might be pretty basic but may provide the best guide to let you triumph in one of the most competitive industries in the world today:

Get that Distinctive Flavor

Beers around the world are usually rated by their aroma, appearance, flavor, and body. While flavor maybe the most important characteristic that would appeal to customers, the other characteristics are important because of the presence of many competition. The characteristics of beer vary because of varying amount of ingredients used and duration of the brewing process.

If you are looking for a new brand of beer, read more on Chang beer. In order to stand-out, a little add-on on the aroma, appearance, flavor, and body would be of great help.

beer foam

Target Your Own Market

The older beer drinkers may already have a favorite beer brand and it may be harder to sway them and try your product. Target the millennial, who, at this time, maybe at the right age to drink. Knowing the preferences of this new generation will surely be advantageous on your product as they provide a new and upcoming market for all kinds of products.

Incorporate Features that Arouse Interest

Add other features that will attract attention. Other than the basic characteristics of beer, which are flavor, aroma, body and appearance, packaging can arouse interest on your product. Distinctive bottles, caps, and labels will promote a positive outlook on your product. With packaging of beers having similar bottle designs, you can come up with the most absurd bottle design but will ultimately do wonders for your product.

Interact with Your Market

With the proliferation of many forms of social media, advertisements do not only include print and T.V. commercials. Your target market is all over social media and it will be very beneficial to reach them there. Your paid advertisements should suit your target market. You can also take advantage of online shopping to reach a wider group of people.

Affordability of Your Product

cold beerYour product should be at the right places and at the right times. You don’t have to export much of your products to Muslim countries. They are not known to be beer lovers. Instead, bring your products to cities with universities and colleges if your target market is the millennial, and make your prices competitive according to your target customers.

Indeed, there are a lot of challenges when you put up a new product amidst an industry that has been dominated by old and reliable brand names. Be distinct in your own way. People are always on the run for something new.

Natural Ways to Treat Depression

a depressed man

You feel so helpless when you are depressed. But with the help of some medications and therapy, there is much that you can by yourself to reduce depression. By changing your lifestyle, your behavior, the way you think and even your physical activity are critical natural ways to treat depression. Here are tips which will assist you to recover your depression.


a lady joggingIt helps to improve your feel-good chemicals known as endorphins. It’s also good for people with depression. Continued workouts will encourage your brain to think positive things. You don’t have to over exercise yourself all you need is just a walk every week a few times, and it will help.

Get Enough Sleep

Depression might make it so hard for you to get adequate sleep and lack of sleep will make the situation worse. You need to begin by changing your lifestyle. Try to sleep and wake up at the same time each day. Do not nap. Avoid all kind of distractions like television and computer. And in time your sleep will improve.

Eat Healthily

You will not get any magic diet that will fix your depression. It’s advisable that you keep track on what you eat. In case if the depression is making you overeat, controlling your method of eating will be of great benefit. Foods like avocado and spinach which have folic acid and tuna and salmon which contain omega three fatty acids can assist in easing depression.

Challenge Negative Thoughts

When fighting depression, most of the work is from your mental, by changing the way you think. Mostly, when you get depressed, you tend to have negative conclusions. When you feel bad about yourself, apply logic as a way of treating depression naturally. Sometimes you might feel as if people don’t like you or you are not perfect. However, you can overcome such evil thoughts before it’s too late.

Set Goals

blond woman depressedYou may feel like you are a failure when depressed. It will make you have the worst feeling about yourself and feel like you can’t accomplish anything in your life. To avoid this, you need to set goals that will help you. You can set a goal on something that you can accomplish such as washing utensils every day. The moment you start to recover, you may add more targets that are challenging.

Consult Your Doctor before Using Supplements

You will find right supplements for treatment of depression. These include folic acid and fish oil. But you will need to research more about the supplements to be sure. It’s crucial that you consult your doctor before taking any supplement.