There are around 20,000 beer brands in the world today. Indeed, there is much competition in the beer industry with the leading and well-established brands accounting for a huge percentage of the beer drinking population among themselves. But with an estimate of about 50% of the world population being beer drinkers, a new player in the industry may have a good chance in luring its own loyal following with many new beer drinkers coming from the new generation, the millennial.
Every player in the industry would want a fair share of customers to beat the ever increasing cost of production and overhead expenses. To be successful in the beer industry, the following might be pretty basic but may provide the best guide to let you triumph in one of the most competitive industries in the world today:
Get that Distinctive Flavor
Beers around the world are usually rated by their aroma, appearance, flavor, and body. While flavor maybe the most important characteristic that would appeal to customers, the other characteristics are important because of the presence of many competition. The characteristics of beer vary because of varying amount of ingredients used and duration of the brewing process.
If you are looking for a new brand of beer, read more on Chang beer. In order to stand-out, a little add-on on the aroma, appearance, flavor, and body would be of great help.
Target Your Own Market
The older beer drinkers may already have a favorite beer brand and it may be harder to sway them and try your product. Target the millennial, who, at this time, maybe at the right age to drink. Knowing the preferences of this new generation will surely be advantageous on your product as they provide a new and upcoming market for all kinds of products.
Incorporate Features that Arouse Interest
Add other features that will attract attention. Other than the basic characteristics of beer, which are flavor, aroma, body and appearance, packaging can arouse interest on your product. Distinctive bottles, caps, and labels will promote a positive outlook on your product. With packaging of beers having similar bottle designs, you can come up with the most absurd bottle design but will ultimately do wonders for your product.
Interact with Your Market
With the proliferation of many forms of social media, advertisements do not only include print and T.V. commercials. Your target market is all over social media and it will be very beneficial to reach them there. Your paid advertisements should suit your target market. You can also take advantage of online shopping to reach a wider group of people.
Affordability of Your Product
Your product should be at the right places and at the right times. You don’t have to export much of your products to Muslim countries. They are not known to be beer lovers. Instead, bring your products to cities with universities and colleges if your target market is the millennial, and make your prices competitive according to your target customers.
Indeed, there are a lot of challenges when you put up a new product amidst an industry that has been dominated by old and reliable brand names. Be distinct in your own way. People are always on the run for something new.